This might help anyone who is feeling discouraged. Imagine for a moment that you were a farmer and you had a heap of seed to plant in hope of a future harvest.
First you would have to prepare the field – ploughing up the fallow ground to prepare it for sowing the seed. Depending on the size of the field, this can take a long time. At the end all you can see is a pile of upturned dirt.
Next you have to sow the seed – another time-consuming task and at the end of it still the only thing you can see is a field full of dirt.
Now, imagine you have just finished plowing your field and someone walks up to you and says: “Well that was a waste of time – I can’t see that you have anything to show for that!”
You would look at them as if they were insane.
You would say “Of course I cannot see anything yet – the seeds need to germinate before the crop can grow and then when it is ready, then I’ll harvest it”
SIDEBAR: More hard farmer work [Harvesting]
You need to look at your business in this same light. Some of you are at the stage of breaking up the fallow ground. It feels like all you do is move rocks all day.
Perhaps you are busy sowing seeds. You need to remember that seeds take time and patience to grow.
Maybe you are starting to see the first green shoots starting to emerge? and the frustration of wanting things to ‘grow faster’ is driving you crazy!
Trust me we have all been there.
Here is the thing:
You need to sow good seed in good ground.
You need to be patient.
If you sow good seed in prepared ground, that seed will ultimately result in a harvest.
Courtesy of Chris Bloor and Marketing Secrets Facebook group