I Know That You Fear Failure
Let me tell you something right now that most people in the small business marketing world won’t bother saying just because its the unpopular thing to do.
Your going to fail, and your going to fail a lot.
The fact of the matter is that no matter how much you plan.
No matter how well you factor in every possible event that can happen when starting your business.
Your going to have failures.
Your first product might not sell as well as you hoped, or even at all.
Your first call to a potential client might not turn into a subscriber to your services.
Your first website might not get an ounce of traffic from anywhere.
Your lead capture pages might not catch anything more than dust.
Your going to fail.
And you fear that failure.
You hold yourself back from trying out new things, from buying new courses, from building new websites. You hold yourself back because of your fear.
Failure Is Progress
Failure is progress.
Let me say it again, failure is progress.
When you fail you learn ways that don’t work in that particular situation.
You learn words that push your clients away.
You learn design elements that keep your website visitors from signing up to your email list.
You learn copy that doesn’t convert to sales.
Failure is progress because it teaches you what doesn’t work.
So the next time that you take on a project.
Or the next website you design.
Or the next sales letter you write your more confident.
You’ll know more about performing that task.
You know that with your last failure your one step closer to gaining the success that your looking for.
What I know about you is that you have greatness within you that other people only wish they had.