Google Determines Quality Using Panda
It’s pretty much well known within the search engine optimization space that the Panda algorithm changes are what determines how content quality. Unfortunately is that there are so many different factors that may or may not be a factor that we as website owners can definitively say apply to our content creation methods.
In this video SEO experts Bill Slawski, Ammon Johns, David Harry, Mark Traphagen, and Eric Enge dig deeply into the topic.
Let me warn you a bit here though, these guys are all technical in nature so if you really want to learn all the nuts and bolts they are great guys to follow.
If your new to SEO and the technical aspects of the whole process then you may find yourself lost during a couple portions of the video. Heck, even I had to research a couple of the topics that they were talking about in order to be a bit more clear.
That being said however, you will be able to come away with some different factors that you can apply to your content marketing strategy in order to ensure that your website gets as much traffic as possible from the Google search results.
Some key points that I took out of the video
- The original Panda patent was written as a guideline for Google’s internet team in order to ‘grade’ websites.
- Freshness of content actually has a factor on a per topic basis. i.e. if the topic doesn’t typically result in fresh content being generated then freshness will have less importance.
- Authorship is really a factor in search.
- Is the quality of the content low.
- Does the website have a negative reputation.
- Page layout is a factor.
- Website lacking maintenance or updates is a Panda factor.
- Spelling and Grammar play a small role in Panda.
- Its definitely possible to recover from Panda.
What are your key takeaways from the video?