It really was only a matter of time before Facebook ran out of areas to put advertising on the site. The fact of the matter is though they were under significant pressure to make more revenue through their ads. That being said I for one was glad they created a new Facebook ad without adding more to those already there.
New Facebook Ad Placement Offers More Engagement
One of the hard parts about marketing online is that you always have to be prepared to test new ideas, concepts, or methods in order to figure out if they are going to be effective for you, especially when using Facebook advertising.
Facebook is clearly doing the same thing and as such have announced that they are rolling out a new ad design for the right side of your news feed.
The announcement stated that the roll out of the new ad will happen over the course of a couple of months, however there are some advertisers who could see it as soon as the end of the month. I guess that will be determined by how much you spend on your advertising. At least that’s what I would do.
As you can see from the image above the new ad is actually going to be bigger than the typical right side ad.
Facebook says that this larger size right hand column ad actually saw more engagement. According to them, up to three times more engagement as the old Facebook ads.
Advertisers will love that, as well as the ability to upload just one image into the Facebook ads manager versus several.
“For advertisers, this offers a simpler way to create ads and an enhanced creative canvas on the right-hand column of Facebook.” says the Facebook Blog.
So instead of having to create two sizes for each image your testing you just create one and then Facebook with resize your photo for the new Facebook ad dimensions.
Something they should have been doing all along.
Implications on Ad cost
Facebook hinted that this may have an effect on your advertising dollars, as in these ad will cost you more than the current right side ad size.
This makes sense because they are reducing the number of ads overall, which is good for users.
I wouldn’t get to worried about the increase in pricing however, because your engagement will go up for a while making your return on investment much higher.
And the new Facebook ad will require you to do a bit more research when your targeting, which is also a good thing.
So high five to Facebook all around for this new Facebook ad and I look forward to using it right away in my Facebook marketing strategy!