The “you’ll get more benefits from our free stuff than you will from buying our competition’s paid products…” strategy can work absolute wonders when it comes to ‘positioning’ you – your products and services as the ‘experts’ and ‘people of choice’ in your industry.

It can also go a long way in justifying your higher prices.

People reason: “If their FREE Stuff is THIS good, I can only imagine how awesome their PAID stuff must be!”

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