Most entrepreneurs who enjoy even a little success instantly become “unemployable”. After thinking for yourself, after taking responsibility for your success or failure, after engaging the world fully aware and experiencing the thrill of living large…
… you’re worthless to a boss. He can’t use anyone who thinks for themselves. ~ John Carlton
“Independence freaks most people out. The thought of standing up and taking responsibility for the birth and success of a business is terrifying… and most will refuse to even entertain the thought.
“This is, by the way, why you should always enter the entrepreneurial world WITHOUT relying on your current crop of friends for support.
“They will not applaud your efforts. They think you’re batshit crazy for daring to even consider being your own boss. They will (consciously or unconsciously) sabotage your progress if they can, and rejoice in your failures… because if you DO succeed, that kills their main excuse for not succeeding themselves. Most folks believe success is all about luck and magic. When you dig in and actually do the work necessary to succeed, you piss all over their world view that The Little Guy Can’t Win. ~John Carlton
“How do you know your content is relevant? Increased social traffic, social engagement, and higher quality leads.” – Jason Miller, LinkedIn
You can’t let praise or criticism get to you. It’s a weakness to get caught up in either one. – John Wooden
The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” ~ Peter Drucker
The “you will learn from our mistakes and disasters…” strategy tells your prospects that you got a bunch of experts together and asked them about the big mistakes they made while trying to reach their goals.
This would work well if it’s an information product.
People are very interested in other people’s failures for two reasons – they don’t want it to happen to them and it will make them feel better and braver knowing they reached their goal, even though they made some mistakes.
NOTE: Failure ISN’T Final. Just because you have tried something and it hasn’t gone according to plan doesn’t mean you should quit. When you make mistakes you learn from them and grow thus making your marketing the much more effective every time.
Whatever the mind of man can conceive and believe, it can achieve. – Napoleon Hill
The “you’ll get more benefits from our free stuff than you will from buying our competition’s paid products…” strategy can work absolute wonders when it comes to ‘positioning’ you – your products and services as the ‘experts’ and ‘people of choice’ in your industry.
It can also go a long way in justifying your higher prices.
People reason: “If their FREE Stuff is THIS good, I can only imagine how awesome their PAID stuff must be!”