Viral Content Is A Marketers Pipe Dream

Viral Content Is A Marketers Pipe Dream

You Want Your Content To Go Viral

viral

viral

 

 

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We all want it.  Tens of thousands, if not millions, of people watching our viral videos.  Its a marketers dream to be able to see a piece of their work turn into the viral content overnight.  Imagine how many people you could reach if your video or article spread around the web like wildfire!!

Millions of new fans.

Millions of new subscribers.

Millions of new buyers.

So we go out and we buy all kinds of great courses on video marketing.  Or we buy the latest course on how to turn a picture into a viral traffic generator.  And month after month we push out these pieces of content.  And month after month we realize one thing.

Viral traffic is a pipe dream.

Don’t get me wrong.  You can get viral traffic to your website.  Heck I try to do it everyday with every piece of content I create.  But it can’t be the focus of your business.  If you think that you will be able to create a video, image, or blog post and share it.  Then have that bring in viral traffic to you.  Your dead wrong.

More importantly your focusing on the wrong thing.  Your depending a lot on luck.  Rather than the skill that is required to properly market online.

To make sure you understand just what it take to create a viral piece of content watch this short video from Kevin Allocca.

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Creating Content To Go Viral Can Help You

Striving to create viral content can help you when your developing new stuff for your readers.  You just need to make sure that you have realistic expectations.  Once your understand that not everything is going viral your going to be in the right place.

Use these three points made by Kevin when your creating your content.

  • Taste makers – famous people that already have a great following.  Don’t let this one confuse you though.  Jimmy Kimmel is not most likely going to talk about your marketing videos.  But, what if someone who was already successful in your market talked about them.  And that person had thousands of followers already.  You can easily leverage other peoples audiences to generate traffic.  Find the people who are influencers in your market.  People that you see everywhere.  People who are referenced a lot in your circles.  These are the people who could post a comment about your content.  Or share your content.  Get their attention.  Ask them their opinion.  Interact with them.
  • Communities of participation – people who follow particular topics.  Your community of participation will be in your forums and groups.  If your topic is search engine optimization for example.  You could start creating content on sites like SEMoz.com or SearchEngineLand.com.  Both of those sites have a very active community.  Leverage sites like these to get your content out there.  If your into blogging I created a list of sites that you can submit your content to as well.  You can use my daily plan and make it yours.  Just remember when your using these sites.  You have to interact with other people there.  Comment on their blogs.  Share their stuff.  Once they see you around more and more they will eventually come and check you out and do the same for you.
  • Unexpectedness – You don’t always have to go with the status quo when your making a point.  If everyone is saying the same thing it gets boring.  And it really doesn’t foster a conversation.  Everyone has an opinion and you need to get yours heard.  So it wouldn’t hurt to take the opposite side of the argument once in a while.  Trust me a lot of people won’t expect it.  And you’ll get more respect for taking a stand.  Even if people disagree.

Now when creating content you need to make sure you are doing a couple things.

First is make sure that your content is original.  There are plenty of great services out there where you can buy content for your website.  The problem is that there are a few thousand other people buying the same content.  So don’t buy PLR (private label rights) content and put it on your site.  You can use it to help you get ideas for your content sure.  But don’t put it up as your own.

Second is to make sure your researching your topic a bit before or while your writing.  I am not talking about surfing 100 different sites and writing a research paper.  You can get enough information to create your content from just a couple sources.  Just make sure you add as many facts into your content as you can.  Your opinions are great and people want to hear them.  But if you back them up with fact you will increase your credibility.

With that increased credibility your shares will increase as well.

So get out there and create some viral content.  And if you get famous make sure you remember me!!

P.S. If You Need A System to Help You Get in Front of More Prospects (and even profit from people that DON’T want to Join. Click Here to See What I Mean

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I have so much more to bring you in terms of marketing training over the coming days and weeks. I just know you’ll love all these micro-lessons…so make sure you jump on our mailing list if you already haven’t so you don’t miss any updates. Thanks for joining me!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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22 thoughts on “Viral Content Is A Marketers Pipe Dream

  1. Hi Clint,

    First let me say that I’m loving your new videos with your virtual tuxedo! You have explained how to go viral well. And have done it including the blogging ethics of go giving FIRST, to comment on others because that always works.

    Thanks for sharing Taste makers, and daily plan. It came at the right time for me. As you know, I have been blogging for a long time, and lately, some of my fellow bloggers have disappeared. The new bloggers I have connected with are going the route of sales pages. You and I both know that those back links, if accepted will only decrease our blog’s rankings.

    They are not following that 90/10 rule! 90 percent content and 10percent sales. So I have been at a loss, looking for fresh new bloggers that are serious and ethical. (as you are my friend) So….I will be checking out these sites and see what I can dig up.

    Thanks again!
    Donna Merrill
    Donna Merrill recently posted..How To Condition YourselfMy Profile

  2. I love the… “Even cats are watching this video. Cats are watching other cats watch this video” LOL You made some great points about not relying on our content to go viral on its own. It’s time to take the time to invest in our marketing skill sets to get better and have more consistent results.

  3. Clint,
    first I must congratulate you for sharing all what you are sharing for all of us to learn the right way to do what we do and do it as best as possible to support others.

    This video was different from others before… I found it very clear and to the point and easy to follow (now as you know, coming from me, that mean good ok?

    Yoru short points are full of great value and I am certain if I follow your points I will make it faster that if I do dnot.. it wil take a while but I made notes and hope I can follow them one by one.
    Thanks so much for all your contributions.
    nickc
    nick catricala recently posted..Lost DirectionMy Profile

  4. Hey Clint,

    It’s tough to get stuff viral. Can be done, but don’t count on it. Sometimes I think I have a great idea but others don’t always see it that way. I wish Chael Sonnen would retweet my stuff he’s a marketing genius (even though he’s a fighter). Little UFC for ya :)

    For me I have found that something you are passionate about and others are too will go viral. Might make it funny or some weird twist to it as I tend to do. True, people are tired of reading the same old, same old. It’s crazy how people think they can just create blog and have some crappy content and expect people to flock to it. I will be sure to mention you when I am famous. I’m already famous in my own head :)
    Garen recently posted..How Will Social Media Influence SEO in 2013My Profile

  5. Sorry – I know this is off topic – but it’s kind of a shock to see you with hair on your face! Okay, back to the post. Terrific post Clint, and such helpful information. I admit I’m still learning, but getting there. I just recently opened new social media accounts focused soley on my writing and author branding and have been very pleasantly surprised at how well it’s going so far. Still so much to do, but it’s obvious to me already that segmenting my communication for a tighter focus – blog / author branding – was the right move.
    marquita herald recently posted..The Secret to Living a Bigger, Bolder LifeMy Profile

  6. Viral content can do wonders for your brand and your website. Totally agree with you that your content should be original. This by far will help you to stick out from everyone else. Other ways to also get videos to go viral is to be funny, entertaining, or compelling. Great post Clint!

  7. Excellent outline for getting the most mileage out of your blogging and other social media efforts, Clint.

    I’m glad you included your “daily plan” because people often forget that if they want to run a profitable and successful business, or blog or anything else… they need to put actions in place on a DAILY basis and over a sustained period of time.

    Just dabbling with one idea or another is fine if this is your hobby, not if it’s your business. You’ve given us great guidelines for making it a business.

  8. Ryan made a great point ” Create. Create. Create. I filmed hundreds of videos with 1 to 5 views. The supposed waste of time boosted my confidence and allowed me to grow my campaign.” The more you do something the better you’ll get at it and the better you get at it the more people will follow you – maybe never viral but plenty of views and traffic.