Small Business Marketing Is About Having Fun
Lets face the facts now alright, small business marketing can get a little boring if your not enjoying what your doing. Lucky for you, I absolutely love marketing and all the different aspects of it online. Think about it, how else can you reach millions, potentially billions, of people with your message practically free of charge. All it really takes is a bit of an imagination and some elbow grease. Of course if you throw some money into your small business marketing methods your going to get there a whole lot faster as well. But with online marketing a budget of $200 may be all you need to make thousands. Think of that.
The problems start to arise when you realize that you have no idea what your doing.
Or you have no idea where to get started.
We have all been there.
If your like me, you have probably seen a couple thousand different courses or products that claim to be the ‘holy grail’ of marketing methods. And then after you get them you realize that all the stories weren’t true. As a matter of fact they were hyped up myths to make the masses think they were better than they truly were.
That reminds me of a great speech in a movie that you’re likely to remember, check out the short clip I found on YouTube.
Think about it like this, the Noble’s there represent the “Guru’s” of marketing. Telling you that you must do x,y, and z in order to achieve results. And these methods are all the same and typically in their courses result in only them gaining more money, and you gaining nothing.
Now William Wallace (he represents us) is the small business marketer telling you that yes x, y, and z do work, yes they do cost money. However, you may or may not be successful because there are so many variables to marketing online that need to be considered.
There is no magic bullet.
However, if you never try to make something work. Or if you only give it a halfhearted effort, then you surely will fail.
The other thing I want to point out to you is the branding that the website who posted the clip is using to make sure you remember them (of course I don’t know if Fox is happy about it).
That is the power to video. With that simple little watermark I bet you asked yourself, “I wonder if they have clips of the new movies?” Or your favorite movie?
I am willing to bet that your either watching more video’s right now or at least planning on going back to it after your done checking out my site.
Definition of Marketing
In order for you to get the most out of ClintButler.net you need to understand the definition of marketing and how I apply it to my clients small business marketing using several different mediums on the internet.
Once you have a true understand of how I see marketing as it is today you will be able to access my site in way that helps you market your product or service online.
According to the dictionary marketing is defined as “the selling of products or services by presenting those products or services in such a way as to make them desirable.”
Its a real simple definition to a very complex industry.
Every day you’re bombarded with marketing messages in all forms.
From the mobile ads that you see on your smartphone as you’re navigating through your favorite applications.
To the television ads that we all wish would stop interrupting our favorite shows.
To radio ads, where our favorite broadcasters are telling us about the latest and greatest things that are available in our local markets.
But one thing holds true in our time, internet marketing is king.
Think about it, when was the last time that you bought something that you didn’t research on the internet first.
Buying a house, you look up listings in your area to see whats available.
Buying a car, you look up on the internet what features are available and if you can find a good deal.
Want that new digital camera, yep you probably researched that on Amazon.com.
People are using the internet to research products and services before they buy.
Its a fact that will remain a fact long into the future. And if your ignoring the internet as a method of marketing, your making a big mistake.
Marketing Online For Small Business
There are many ways that a small business can take advantage of marketing online.
And don’t think that just because you sell a local product to a small clientele that your not going to be able see some great results from it.
So just because you make an all natural body lotion made out of some exotic plant doesn’t mean that you can’t find a market for it on the internet.
The real question is how do you want to market your product.
Well there are actually quite a few ways to get this done.
So lets examine some different types of small business marketing methods that you can use to build your online marketing presence.
Search Engine Optimization for Marketing
Search engine optimization is actually were I got started online. And more than likely its what brought you to marketing on the internet in the first place. The lure of getting free traffic from the search engines is a wonderful thing.
Imagine what you can do when you have a steady stream of customers coming to your web site to see what you have to offer on a daily basis.
This also happens to be the very first topic that I decided to tackle on my site when I launched it.
Getting free targeted traffic from people looking for your product or service is almost like money in the bank.
Whether your selling to people in a small town, a big city, or nation wide.
If they are taking the time to search for your stuff on the net, they are going to buy.
Its really only a matter of the being there at the right place, at the right time, with the right offer.
Social Media for Marketing
Did you know that there are over 1 billion people around the world using Facebook in some way, shape, or form?
Can you imagine a more targeted market then people who have liked your small business fan page?
These are people who have voluntarily clicked like on your page because they want to hear more about what you have to say.
Or they want to be the first to hear about new products that you have created.
Or you can even use the page to provide customer service to your clients.
Of course Facebook is not the only social media site on the net you can get involved with.
Twitter is another great one.
You can’t listen to the news on a daily basis and not hear about that service and how messages are getting put out about products.
Its wonderful and very very effective.
Another big one is Instagram.
Think about this for a minute.
Lets say that you offer a line of t-shirts and you have a small but loyal customer base.
Get those customers to take pictures of themselves wearing your t-shirts and post those onto their Instagram accounts mentioning how much they love your stuff.
Doing that will build your customer base pretty quick because people want what other people have.
Remember though, social media marketing is about building relationships with your customers.
Do that, and they will spread your message for you for free.
Video for Marketing
Let me give you some traffic statistics from YouTube.com
- Over 800 million unique users visit YouTube each month
- Over 4 billion hours of video are watched each month on YouTube
- 72 hours of video are uploaded to YouTube every minute
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 43 countries and across 60 languages
- In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
- Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site
- YouTube.com is a big giant search engine
Video marketing has become the number two way to drive free traffic to web sites in recent years and for good reason.
People can go to that site and watch a video on how to use the lawnmower your selling.
They can go see reviews about the pizza you sell.
They can go learn about how you can help them get a date.
Imagine that for a minute.
These people want to be entertained and informed. If you do it right, you have a customer for life.
Get Affiliates to Market For You
I have actually used this method quite a bit.
To put it simply, you have a product or service to sell.
You offer other people a commission to advertise that product and they do all the hard work of generating that sale for you.
Once sale has been made you pay the affiliate a commission.
Affiliate marketing is being used right now by several different companies and brands.
Old Navy, Amazon, and eBay just name a few all have affiliate programs.
Just because your a small business doesn’t mean that you can not either.
This works especially well if your selling books or some time of information product.
All you have to do it get your product listed on some specific sites to let people know about your program and your in.
Is Marketing on the Internet Right For You?
I hope that I was able to convince you that marketing online is a great way to increase your customer base and build profits rather quickly when done right.
I know I have given up a couple good ideas that can help you get started right away.
Or at least have the imaginative wheels in your head turning now. A
nd that’s a good thing.
Remember, I want nothing more than to help you on this great journey your about to take.
From time to time I may offer up a course or training to help you out.
Or if your more of a hands off kind of person, I have our SEO services available to get you started on the right track.
Which ever path you decide to take, I will be there for you. So make sure you keep coming back and discover more and more about marketing online.
Also, don’t forget to ask questions wherever your at on the site. We want to hear from you, you are our clients and we love you for it and want to reward you well!!