Practicing Quality Search Engine Optimization Techniques

Do Search Engine Optimization Techniques Work Today?

Over the years since the rise of search engine’s like Google and Bing there have been a lot of people making money through the use of search engine optimization techniques. Each of these tactics, either white hat or black hat, have all had the same purpose. To rank your site higher in the search engines and get free targeted traffic.

However in the last year Google has begun a more targeted approach at finding those people who have become masters at ranking sites. By implementing such targeted updates like Penguin and Panda they have all but killed SEO as we know it. This isn’t to say search engine optimization is dead, but that its changed significantly.

Because of this the days of creating websites using search engine techniques that are considered over the top is over. Webmaster’s and seo’s need to take into account the user more than ever because that is what Google is doing. Remember Google’s end goal is to end search. They want to provide the most relevant content the first time in order to increase the values of their service. So when you are writing content you need to be able to do just that.

Search Engine Optimization Techniques For Quality

SEO Techniques Roulette wheel

Sometime SEO is like playing roulette

The first thing that you need to do is ensure that your are running your content through an editing process. This could be nothing more than making sure your spell checker is turned on in your word processor. I personally use the one that is built into my operating system, so it checks my content as I am writing it.

If my personal computer has the feature, its hard to imagine that Google does not. As such grammar and spelling could be considered when deciding how to rank your web page.  Doing so will also ensure that your bounce rate is really low.  Bounce rate is simply the amount of time that a reader spends on your site after finding your content.  Its important that this is low because it shows that your site is providing valuable content that people enjoy reading.  If you have a high bounce rate, Google knows that your content is not fulfilling its side of the deal and will stop ranking your site for that particular keyword.

The next thing that you need to check on is your about page. This has become ever increasingly important since Google has implemented knowledge graph information into their algorithm. In short, its looks at all your content around the web and determines your expertise in the subject. The more content you have on a subject all over the web, the more of an authority you are. This all starts at your about page, so don’t ignore it.

Don’t over optimize each article of content on your site. Under the old rules, search engine optimization techniques required that you have a keyword density of 3-5%. Today its more like 1-2% and no more. This is because Google caught on to recommendations to saturate your content with your keyword. Now, simply putting your keywords at the beginning and end of your articles is more than enough.

Sprinkle synonyms throughout your content.  That way your content will rank for more than just your chosen keyword.  Its is conceivable that your content can get ranked for several different keyword terms when using this method.  This will increase the return on the time that you invested in writing your works.  And overall the traffic that the search engines are sending to your content.

The final tip I can suggest to you is to put content on your site. Under the old way of doing things having five pieces of content may have been enough to rank a whole site, no anymore. Today, your site needs to have diversity of content related to the subject. And you need to be posting to it regularly. This isn’t to say you need to post on it everyday however, once a week should be fine. Just remember, old search engine optimization techniques no longer work the way that they used to. But SEO is far from gone and if you ignore it, you stand the chance of missing out on a lot of valuable traffic.

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59 thoughts on “Practicing Quality Search Engine Optimization Techniques

  1. It’s a strange and curious science Clint! I try like to observe good practise where possible but ultimately I always write for the reader. I don’t do any keyword research before writing a post. Some pages on our site, which is really very new the company was registered in April this year, have a page rank of 3, some 2, some 1 and some none which is perhaps not very surprising being so new. Hope to be able to pick up some tips here and there. Have a good weekend. :)

    • I’ve been to your site Sadie and you should be proud that you have earned that PR so early on. I believe that its a combination of great content and the social sharing building back links for you that is increasing that. Keep it up!!

  2. Great tips Clint. Relieved to see I’m on track with what I’ve been doing. In addition to posting regularly, I periodically refresh the content on my static pages – for example I have my “start here” section for new visitors and I’ll update images and my favorite posts that I want to present as the “best of” what the blog has to offer. Same thing for my about page. I’ve also begun tracking clicks within the blog, which I never used to do – oh duh! So for example, whenever I make a change to the image on my homepage that links to the “About” page – I watch the clicks to see if readers are biting the bait so to speak. I must confess, as challenging as it can be at times, I really do love it all!

  3. Hi Clint,

    Very simple and straight-forward tips. The Panda and penguin updates of Google did make a lot of changes gaining more traffic and ranking high. Your tips surely helps especially to those who are still adjusting to the changes just like me.

    • Sarah, I think you will do fine. 99% of people who are marketing online using blogs and content typically don’t have much to worry about as long as they don’t get caught up in the hype of getting rankings quickly.

  4. Hi Clint,

    Great info.. I know that i don’t do all that I can in terms of getting my site ‘seen” out there!! Thanks for the reminder that it is important!!

    • You’ll do fine Holly, getting in a tribe to build your social sharing is usually enough these days. That coupled with commenting on sites that are related to your niche will increase your rankings pretty easy these days. Just make sure you listed as the author of your posts on Google+. I plan on writing a post on how to do that soon.

  5. Hi clint,
    Very nice article. Since I sopped using one of my websites that was ranking on Google I have been struggling to get this website to rank. But with these tips I will give it a try and see if that is my problem.
    Have a great weekend

    • The trick is that sometimes we get lazy and use tools to create content that probably shouldn’t have been done. Be patient with your SEO, remember its a long term strategy not a short term money making concept.

  6. Clint,
    Thanks for explaining the new algorithms for utilizing SEO. I was never very good at stuffing keywords into my articles because I write freely about a topic in my niche. One important thing you said is to post regularly and consistently. Being part of a tribe, such as B3, creates an incentive to write blogs regularly, knowing there are people who will be stopping by, commenting and sharing your material.


    Dr. Erica

  7. Clint,

    I agree with your information about the keyword stuffing, bounce rate and the way people are making backlinks. What i follow is to make the genuine links using only the white hat techniques and that too on the relevant pages only.

    I would like to add here is that listing your business on google places organically increse your presence in the interet world and people who have used your services and products can write reviews and recommend your business.

  8. Hey Clint,

    Yeah, the latest biggest update was targeting people that used private networks. I try not to focus so much on writing for bots, just for real people. Build a quality site and doing things whitehat will take you longer in the end. Those that can make changes will be fine with SEO. Just think how much SEO has changed in 5 years. I rememeber when all you had to do was have high PR links and you were tops.

  9. Clint, this was a great refresher article on SEO. I have been managing several sites that use code to build all areas. The one Blog I have is not using any keywords and I would not give much thought to it. It is great to keep consistent like you said and I will keep that in mind.

    We all get lost with key words and other methods just to rank on search engines. Yet, quality and usable content is how I keep it real. Having rank is something I did not use yet with my original sites they to very well and I love to keep it free style.

    Clint, your one of our great go to guys with tech stuff. I love you style and will continue to review all your postings. I love your great content that helps me and others keep focus on what should be made aware in our business.

    Thanks for your continued service and I do look forward in always learning new things.

  10. Clint, you answered one of my pressing questions since Panda Penguin: how dense should my keyword be within my article. I have generally been low in my keyword density, so it’s good to know that 1-2% does the job. It’s freeing to be able to use synonyms and related terms instead of stuffing that keyword into places that just don’t look natural.

    • Glad you got something from the article Steve. Yep 1-2% keyword density for your target keyword should be more than enough. And if you increase your use of synonyms Google will treat your content more seriously.

  11. Steve, I just wanted to add that even though I do not take time to use key words on my Blog. I do have those other older sites that have my links and keywords usage. That is based on the whole site had to b e created with code. So it was serious and I would only use it for business.

    In business we must make our brand stand out and this priceless information you just gave is great for just that. We have to use everything such as SEO techniques to compete in our niche.

    Thanks Steve for supplying us with techniques that will bring us to the next level of greatness. You really take time and find amazing information. That is why I love my visits to your site.

    Keep it up!

    • This one above had your name mixed up with Steve….I just finished reading some information on Steve and thought about his article for a few times during creating my response to reading yours. You both are techies as I see it.

      Yet, Clint if you could delete this response it would be welcomed.

  12. Clint, I just wanted to add that even though I do not take time to use key words on my Blog. I do have those other older sites that have my links and keywords usage. That is based on the whole site had to b e created with code. So it was serious and I would only use it for business.

    In business we must make our brand stand out and this priceless information you just gave is great for just that. We have to use everything such as SEO techniques to compete in our niche.

    Thanks Clint for supplying us with techniques that will bring us to the next level of greatness. You really take time and find amazing information. That is why I love my visits to your site.

    Keep it up!

  13. Nice review of the new SEO, Clint.

    You hear so many conflicting things about it, that you tend to just want to discard the whole SEO method altogether. These guidelines help us to make a sensible and tactful use of the techniques that will still help us rank our pages in organic searches.

  14. Excellent overview Clint!

    I never got all crazy over keywords for SEO. Yes, mindful of them but didn’t go all crazy. Now that everything has changed, I realize the changes have benefited me because of organic growth. I believe consistency is the key also.
    I like the point you bring out by using synonyms also. Thanks for the overview

  15. Clint, wow, there is so much I learn from your articles… to bad I am not much into SEO or any otehr tech stuff. (old age haha :-) From reading your article I gathered that this is pretty important and it is nice to know.

    As I was reading, I had to go and research soem of teh words used by you (they are common, but not for me haha :-) such as “Key Words Density”.. once I read the menaing.. I say to my self, wow, you sure have to know a lot to be successful in what you write on the internet??? But is all good, I am happy with what I am doing now… I am taking a step at a time and love it..
    Thanks so much for all the support you share for all of us, and look forward to learn more and more from you.

  16. Thanks Clint.
    Although the services I offer are very personal as a prosperity coach and healer, I realized seeing my stats that some SEO was necessary.
    At the same time my return on the the time invested for each post needs to be also considered, so all easy tips doing SEO are most welcome.
    Thanks for all the post shared here and especially for the tip on the about page and on how to use synonyms!

  17. Wonderful article Clint. They’ve taken all the fun out of putting up content. You must think every word through so carefully to get the right mix. For me, the joy is in the writing and expressing myself. If I don’t have my title phrase in the first 60 characters I’m not going to panic. What would the great writers of the past have done? I wonder.

    Thanks for making me take another look and making me think about it.

    Best regards,


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  19. Hi Clint,
    Great article.
    I gave up my website that was ranking page #1 on google and I can’t for the life of me get my new website to rank.
    I’m finding it is a struggle keeping up with SEO, I use SEO plugin but it is not helping.

  20. Thanks for an excellent article, Clint. I have seen a lot of complaints about the way the search engines, particularly Google, keep changing their algorithms, but it seems to me that what they are really doing is encouraging good writing practice. Keyword stuffing and automated article generation are now getting penalized, and rightly so!

    It seems the internet is growing up and now respects literacy and content above gimmicks. I love it – I have always found the most tedious part of article writing to be changing everything I wrote so the search engines would like it. It wastes my time and bores the reader.

    Thanks again for a most illuminating article. I look forward to reading more from you.


  21. Hi Clint, I am so pleased that Google cleaned up! Otherwise, much of the WWW would become just rubbish. Even some who were publishing great content, were also publishing some lesser content, just so they could get in a good position on google. It’s even more important today, to find a niche for yourself that you can compete with. I think the Web is going to become even more list businesses in the “physical world” now.

    The “search” experience still isn’t what it should be – for example, last night I was looking “leapfrog Tag Reader books Australia”. I wanted to buy some for my grandson’s b’day. Took me ages to find what I wanted because all this other “irrelevant” stuff came up. Plus, the US sites kept appearing, but I want the books shipped quickly from my own country. Anyway… here’s to improvement!

  22. I enjoy reading your posts Clint. Since I am new to all of this and I absolutely love learning all that I can about it. I will be sure to try to incorporate these suggestions into my writing.


  23. Clint,

    I think this really important to right kick ass content that HUMANS love, not a search engine. The humans are the one’s who are actually going to tip off Google that the content is worth ranking high anyway, so why not tailor the content to their liking?

    Just my two cents…

  24. Hi Clint…thanks for the update…this is great info. I’ve wondered about the keyword density guidelines…and am glad to know they have changed a bit. I read where synonyms can be just as effective as the main keyword…glad to hear you makes a lot of sense. Appreciate your sharing on this critical topic.

  25. Although I know I should be doing more with SEO, I write for my readers.

    I have found your article to be informative and the tips easy to apply.


  26. Hi Clint. Good article – went into the Evernote file :) I am working on SEO, trying to make some sense of it in my mind. These are some simple things that I can do right away without having to take a course. Thanks for your insights.

    All the best,

  27. Clint,

    nice article highlighting many of the important points in SEO. I had never really thought too much about the “About” page and it’s importance on SEO, but now that you have mentioned it, I definitely will! Thanks so much. And although I do not use high keyword densities, it is a good thing that you mention it. Use, but don’t overuse keywords. Using keywords in the H2 and H3 title tags is also very useful and helpful.

    (please delete this message after reading: “Under the old way of doing things having five pieces of content may have been enough to rank a whole site, no anymore.” should say NOT Anymore. Also your CommentLuv does NOT seem to be working.)

  28. Normally, I aim to 1.5% for keyword density. Please remember that SEO also involves social engagement, so relying on content alone is not going to cut it. That saying from that moving “if you build it, they will come” does not work as well anymore. You now have to tell people about it and get them to engage and syndicate.

  29. Hi Clint,

    This post is straight forward and a great overview of search engine changes. When I first started reading your article, I thought you were going to say that SEO doesn’t matter anymore because I’ve read some posts that have confused the issue and have made claims to write quality content and that would be enough. It isn’t enough. We need to write for our readers, but still should have an understanding of how an article is optimized in order to get exposure. Organic traffic is best, but I believe all of us need a little search engine love. I think the changes are for the best in the long run because emphasis is on quality content.

    I think it is a great relief to be able to lower the keyword density. I’ve used SEO plugins which push for higher density, such as 3-5 percent and sometimes it is a challenge to avoid stuffing in order to fulfill a high rate. Most of the SEO plugins allow you to customize the density, which I recently did after the algorithm changes occurred.

    SEO is not dead, it just doesn’t work like it used to, as you pointed out. I think it is better and for the bloggers who have provided quality content all along will be rewarded. It is up to the bloggers to stay on top of the changes and how they should approach SEO . Posts like this help a lot. I appreciate your overview and the helpful tips. Excellent post!

    Raena Lynn

  30. Hi Clint,
    thank you for this very informative article.

    You have given a great overview and tips for optimizing content for SEO.

    With the changes do header (1, 2, 3 etc) still affect the SEO results?
    What about making text bold, italic and underlined?

    I appreciate that you provide this great post

    To Success,

  31. SEO seem s to be one of those things that changes and changes and its almost like nobody ever has a definitive guide to what really will keep working. I remember back when keyword stuffing was all the rage and the search engine results were filled with markoved garbage pages. That was not so much fun to try and find out anything about anything online.

    But those pages were well SEO’d. Garbage but they played the rules well. Nowadays it is way more important just as you are saying that you write for the reader, keep some good SEO basics, but write so that people will like what you write. That can make all the difference in the world.

  32. Hi Clint,
    Great article on a very important topic. I blogged for quite some time before I decided to learn something about SEO. Glad I did because it made all the difference. I still don’t always get it right, but I am thankfully ranking for several keywords on google including no 1 spot and my overall rankings are okay, getting better.
    since we are mostly here for a business, it is right to put effort into every aspect of what we do. However, being a creative right brained type of person, using keyword tools is not my thing, I use a template and fit my creativity into that. that is as analytical as I am ever going to get.


  33. Clint, I came back to see your responses and know that you are busy as a bee. I wanted to say that all the old ways are still alive with basic usage. Just writing adventurous articles will bring the responses of vast readers willing to get through all the material. With natural word of mouth flow of traffic would be great for any location.

    I say you have given all of us the right formula for getting it done right. I thank you for all you do and continue to bring us into the latest techniques we need to keep our sites updated. Thank you Clint.

  34. Nice overview Clint, things are indeed getting tighter, but that’s really the way it should be. Sites that worked the system with SEO tricks have had their day. The importance of content and how much that is shared is going to be pivotal moving forward. I’m spending a lot of time on Google + as well. A good place to build rapport and relationships, and probably better for your SEO than you think. Thanks.

  35. Hey Clint,

    Great post, First off how did you get the heading to getting bigger than smaller, that’s cool.

    I am happy that SEO is getting less of a science and headache for people and that finally people are realizing that it is more about the quality, engagement and regularity of your content that matters.

    Thanks for sharing,

    Beth :)

  36. Clint,
    The picture on your post caught my eye first then I read the title and had to read on. Good choice in pics!

    Thanks for the info on the “about” page. I guess I’ll be looking more to spruce mine up.


  37. Hi Clint,

    I learned from some of the comments at The Top 50 MLM Blog Contest that you are the expert in Search Engine Optimization. How true! You have covered this topic so deeply in just one article. I just can’t imagine the total value that you are giving away to your readers.

    I also learned how to be a successful network marketer through failing. Perhaps is the sense of justice? We tend to want to share our past challaenges and mistakes! Others need not fail their way to success.

  38. Hi Clint,
    Thank you for these updates. Google is always changing stuff and since they are a giant and we need them, we have to always be on top of the game and complaint with them. Your post is very informative and helpful.
    Thank you for sharing,

    • Oh, don’t get me wrong Ruthida. You don’t need Google. You want traffic from them sure, but you certainly don’t need them. This is just a good way to keep your site in their good graces because free traffic that you get from them saves you time and money getting traffic from others.

  39. Hi, Clint;
    Nice blog…Great article on SEO. Really simplifies the effort. Great written content that adds value and attracts readers will always be good regardless of what Google does. Question: Do you do much with tags anymore? :-) Teresa

    • Teresa,

      Yep I still use them. They are a great way to silo your websites topic. Typically though on big sites. Like this one. I don’t index the title tag pages. But on smaller more condensed topic sites I do.