Need Sunglasses For That Suit
If you have never watched Ray Higdon talk you know what I am talking about. But this guy is smart as a whip. The downside is that he loves grey. More importantly is that he loves shiny grey suits. I don’t know what it is but his suits always shine under the lights.
What Did Ray Talk About?
RayHigdon started off his presentation talking about some things that can help you prepare to become a speaker yourself. Now I have to admit that public speaking scares the heck out of me. By the time I am done I am sweating like mad, and my heart feels like its going to pound through my chest. But I want to start speaking at events, how about you?
Develop your own personal story. Creating your story is your number on aspect in your business. Having a compelling story will help get you in the door with your prospects or potential business partners. No matter where you are in your life, you can dig yourself out. And telling your story on how you did it is great. Learn the right way to present and share your story and you will become a presenter and gain exposure.
Don’t worry about making the sale all the time, make relationships. Moving back to point one, have a great story is beginning of this relationship building step.
Learn to become a confident presenter. Number one on the list of the top earners is presenting. If you learn presenting, its going to be the most profitable thing you will ever learn. Exposure during webinars and at live events will get you tons of traffic and leads. It works because your are getting people to see you as an authority. Plus, its those on stage that are making the most money. You will start to hear stories that people come up and share with you on how you have impacted them.
The reason people buy hype marketing that they know is B.S. is so that they have someone to blame.
Point 5) If you can get on stage and conduct a presentation your confidence level will go through the roof. On top of that you will get asked to train people in other businesses. This will create multiple streams of income for you. And not little incomes, public speaking or being a presenter is a very high paid business model.
Create a little mini product that you can sell the heck out of.~ If you don’t have a funnel, your aren’t really a marketer. It doesn’t matter if it a funnel for your own products. You should create at least one or two products. It doesn’t matter if you a beginner. You know things that other people do not. Other people overestimate the technical abilities of others. So don’t sell yourself short. You know so much more than most people.
Create a high quality giveaway. Create something that your really really proud of. It can be something as simple as a little video or audio. If it solves the problem of your target prospect then why not. What questions do you have? Answer them and turn that it into a little $5 product. Within that audio or video promote the next item in your funnel.
Audio is great because people will listen to it over and over again. They will actually listen to them way more than they will listen to video’s. So create a free audio that points to a cheap video. Then have both your free audio and your cheap video point to a high quality more costly course.
~ This tip is the number one thing that has helped presenters make more money. You have to let the audience know early on that there is going to be something for sale. Don’t surprise them at the end with an offer. You have to embrace the fact that you cannot chance somebodies life in 45 minutes. You have to give them a way to dive deeper with you. So make sure that your upfront with them from the beginning.
~ A lot of people have fantastic products but they don’t know how to get testimonials. You can trade something for them. Trade a helpful audio or affiliate deal for their feedback. Make sure that you put them on your sales page for you products or give-a-ways. Give exposures to people who’s products that you bought. Getting your face on their sales pages is building your exposure as well.
~ Content creators are constantly craving new content. There are people out there that are looking for talent to write for their website or print publications. Presenting gives you the exposure you need to get their attention. This will lead to invites to become a contributor, and hopefully on a regular basis.
In closing, like Ray Higdon says, being a presenter during live events is a pretty big step for some people. I recommend that you start with creating video’s where you put yourself out to the world. Then carry over that confidence to hosting or presenting on webinars. Doing this will eventually get you on a stage. Being on stage and presenting solidifies your team. They are now are very confident that they have partnered with the right person.