Before we dive in, you need to know why copywriting for the web is an important topic that your should care about.
But the fact is that writing great copy stops a lot of marketers in their tracks. They are either scared to death of selling (god only know why).
Or they think that they have to learn everything they need to know about being great at it before they even try. If that is you, your going to have to get over those fears. And your going to have to do it now.
Your a business owner. Its your job to sell and make money. And if you don’t do it because of some irrational fear of looking like a sales person your business is going to fail. Not might fail, it will fail.
So why should you read the rest of this, its simple:
Point one, copywriting brings in the money. You can have all the traffic in the world (trust me I used to generate tons) and not make one sale. Its your copy-writing that brings in the right people, at the right time, to the right offer that pays for your business.
Point two, regardless of the business model that your online business is pursuing, writing copy for the web keeps your visitors engaged. It keeps them reading your content. It makes them open their wallets. It makes shows them why they should trust you.
Point three, if you made it this far without being convinced you should care about copy writing then read point one again three more times.
Copywriting For The Web Isn’t All That Tough
Now that we have that unpleasantness out of the way I want to give you seven tips that I have learned about being a decent copy writer.
These seven tips are things that I have picked up in several different courses, books, and even a high end Facebook group called the The Cult of Copy that you should check out.
Clint’s Seven Tips Of Copy Writing
One of the first things that people learn is that a compelling headline grabs your reader’s attention. And its actually the first thing that people learn to write.
If your a blogger, you try to write titles for your content to capture people’s interests.
I wrote a pretty good tutorial for writing headlines that you can use to help generate ideas, you can find that here.
One of the hardest lessons I had to learn was to stop trying to be someone that I am not.
I used to write like I was some marketing genius, but to tell you the truth, everyone could tell. Sure I was able to generate some sales, but when I go back these days I have to ask myself a question. What the hell was I thinking?!?
The real issue comes when you your customers get to your product they can tell there is a different “voice” to the writing. Its almost like giving someone a hug while stabbing them in the back. And the number one way to loose their trust and guarantee that you’ll never get their money again.
When you write like you speak anything else you send to your list and customers will always sound familiar.
This is the number one way to get people to know you and eventually trust you for the expert that you are.
Let’s face it.
People have problems and they want solutions.
And when people part with their money they do it for those solutions.
Digital marketers need things like traffic, people to sign up to their lists, people to walk into their stores etc.
And your writing needs to tell them what’s in it for them. Why are they reading your content, why are they signing up to your list, why are they trusting you with their information?
You need to address this as soon as possible in your copy or they won’t even bother reading the whole page.
I couldn’t tell you how many different marketers are trying to sell to your customers. But with some proper research you could figure it out. All it takes is some good keyword research.
My point is that there are probably more than 1000. And your competing for attention across the web. Opened your inbox lately, there’s proof of what I am saying.
Ok, so how do you stand out in that mess.
Let’s call it your “mega solution”.
I wish I could take credit for coming up with this but the fact of the matter its a idea coined by Derek Halpern from Socialtriggers.com.
Remember when I said that you need to solve a problem with your product. And identify that solution in you copy so people know what’s in it for them?
Well you need to make sure that your product provides one mega solution to their problem.
Need more traffic to your website. Here is course on Pay Per View marketing.
Need to know more about running a digital business, here is a course that provides that solution.
Fix one specific problem in your product. If your selling someone else’s product. Identify one specific solution that the product solves.
Then simply make sure that your landing and sales pages clearly details how that product solves the problem.
One of the hardest lessons that I had to learn the hard way was to not over complicate my copy. I was writing long form sales pages and trying to put all kinds of things within the pages that really didn’t need to be there.
And short pages actually convert better anyway. Here’s some proof.
So when your writing your copy just get to the point.
Don’t try to bedazzle your readers with bull. They will see write through it. And it will help you stand out even more because even though your still selling, your different. Your not insulting their intelligence and they will respect you more for it.
Bullet points are AWESOME.
Think about how much information your bombarded with every day.
Your inbox is full of it. Your Facebook and Twitter accounts are full of it.
And since your a person who’s times important you scan to figure out if that piece of content is going to provide you with some value.
Well guess what, that’s what bullet points are for.
I like to use three sets.
The first set outlines the problems. Don’t go crazy though, maybe four or five will be enough.
Then the second set outlines the solution to that same problem.
The third shows how the product your offering makes that solution so much easier to attain.
Now because you have three sets, the scanner like you and me, will be able to seek out those bullet point lists and quickly identify if what your offering is for them. Its been my experience that a great headline combined with bullet points will hook a potential buyer pretty well.
You captured the readers attention.
You stand out from the crowd.
You go the point and wrote the best copy you have ever written in your life.
Your reader has their hand about four inches from their wallet to bust out their credit card. They get to the bottom of your sales page and them BAMMO!!!
You screw up the call to action.
This is the one thing that a lot of marketers fail at. Even the best still mess it up. But they learn, test, and tweek their call to actions. Your going to end up doing the same thing.
So when you write your call’s you need to be clear. What do you want the reader to do?
They are all important but is the button enough?
Your last paragraph needs to tell them exactly what to do. Forget this and then forget the sale, or the sign up, or the share.
Ok, so your time is valuable and if I keep going your going to get a little bored of me. So lets close this out with a great copywriting infographic with some consolidated tips.
I know you are leaving with some great informaton. And I know that there is a lot of. But your now way ahead of your competition who is still afraid of writing copy to sell.
Copywriting for the web is easy and nothing to be afraid of.
So do this now first) rate and share this post now and second) get to writing your copy!