Colors in Marketing and Branding
When you first started online you knew that your website needed to be the highlight of your business and brand. Did you wonder about your design? I know when I started marketing I wanted the perfect web design.
I really didn’t know how colors in marketing effected everything about how my site was perceived. I figure if the site looked pretty and did cool things then its bound to convert for me.
It took a lot of research for me to understand that colors in marketing are used as a way to affect emotion in your potential buyer.
Especially when your talking about branding.
Think about this for a minute.
What color’s do you associate with your favorite brands?
Red online makes me think of YouTube for instance.
How about Facebook blue, or Twitter blue if you use that more often.
Colors in Marketing Psychology
Different colors invoke different things in people.
Did you know that…..
Now take the design of my website here.
I chose the blue wrap on everything for a very specific reason. I want you to trust my content.
Heck I would have used a blue font color if it actually displayed correctly on the net.
I also chose the white intentionally. I wanted to get you, the visitor, to respect my brand for its professionalism and purity of the content.
I wanted you to know that I am not just another blogger.
Colors Meaning in Marketing
Here is a different look at colors in marketing and how you can apply them when designing your site or landing pages.
The key to properly picking the best colors in marketing is to know your target market.
You see, based on where you were raised, your culture, the conditions in which you grew up all vary the psychological effect of color. So you have to generalize where your perfect customer is coming from.
Is it children, adults, male, female, a particular ethnic group, the corporate world, families, Mom’s at home, teenagers, the elderly?
Who is buying your product and who are they buying for? Is it wives buying for their husbands, grandparents buying for their grandchildren, teenagers buying for their parents, or bosses buying for their business?
Sometimes the user of your product or service will not be the one buying it. Therefore you need to use the appropriate colors on your products or services to attract the user, and use the appropriate colors in your advertising and promotions to attract the purchasers.
Using Color’s For Branding
I am not a design expert, if I was I’m sure this site would be a bit more “flashy”
But when branding yourself the colors your chose say a lot about you.
Take Blondish.net for instance.
That blog belongs to a person I met some time ago.
If you look at the site can you determine her personality?
I can tell you from my interactions she’s a fireball. Energetic, yet very no nonsense when it comes to her work. She’s exciting and entertaining. Everything her website displays represents her. So when you work with her, you already know what to expect.
That is the power of what colors in marketing and branding can do for you.
What colors are you using in your marketing efforts and why?
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