Homer Simpson Wants To Give You Money
Finding the right target market for your business can be a little complicated if your trying to do it yourself. But if your interested in marketing online then I want to introduce you to Homer Simpson.
You see ever since Fox released this iconic comic onto the world there have been several similarities between him and real people. And when you look at these in detail you can actually help to form a better idea of who it is your marketing to. Now obviously this isn’t an exact science, Homer is a cartoon after all. But after I explain it you will see how true it really is.
Why Homer Is Your Target Market
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1) Homer Doesn’t Have a Product to Sell.
Lets face it, if your looking to make money online your not going to have a product. Its not Homer’s fault, he is new after all. But he really doesn’t have the desire to put all the work into creating one.
2) Isn’t an Expert in Anything.
Homer couldn’t sell ice to a dehydrated man in the Sierra Desert. Most people just don’t have the ability to sell. Much less the desire to ever sell anything to anyone. As a matter of fact, he hates sales pitches. He will go to a car dealership and complain because the salesman is talking to him. He hates pitches too. And he loves to complain that things are too hyped up.
But he also doesn’t think he’s an expert either. Homer could be working at a company for 20 years doing the same thing. But still doesn’t realize that he can be considered an expert. This keeps him from making a product.
3) Is Afraid to be on Camera.
Its kind of funny to say this. But most people think that they don’t have the right look for video. Or they have fear of being on camera. Its natural, most people don’t see themselves as a video star. There is an old saying, “a face for radio”. And a our target market doesn’t know how to overcome this hangup.
The technical aspects of making a video keep him from taking action as well. After all all the successful people have these professional videos. He thinks he needs them too.
4) Doesn’t want to learn marketing copy about how to sell to himself.
Copy isn’t all the hard. But Homer makes it out to be more complicated then it really has to be. He wants all his copy written for him. He wants emails written for him. And if possible, sent for him as well. Homer doesn’t want to do all the work. He just wants the money that comes from doing it.
After all people are making money while they sleep. So why can’t he right?
5) Doesn’t have a website.
He doesn’t know how to set one up. He doesn’t want to spend the money to get one up. He knows nothing about design. He knows nothing about writing content. And he doesn’t have a desire to create any anyway.
6) Doesn’t have a list.
First he doesn’t want to spend the money on getting an autoresponder. Then he doesn’t care what people say. Money isn’t in the list. Its in the traffic.
He thinks that as long as there is traffic to be had. There obviously are sales to be had as well.
7) Wants all of his traffic to be free because buying traffic is bad to him.
Pay Per Click or Solo ads are the devil to him. And more than likely he doesn’t know how to use them properly. After all the search engines drive all the free traffic anyone could want. So why would he pay for something that he can get for free?
This one really isn’t Homer’s fault. Because there are a lot of people who proclaim that they are making money online selling courses. These courses have some great sales letters. And guess who they are written for? You guessed it, Homer. And when he gets into this course one of the first things he is taught is that he should have is own product to sell. Then our hero gets annoyed and quits.
So Why Is He Your Target Market?
Ok here is the trick. Homer is the majority of your market. He actually makes up the largest segment of it. Especially if your trying to make money in this niche. The trick is really find out how to overcome his objections.
If you can successfully convince him that he will make money with your product or service. Your going to see an increase in sales. And with luck and a little work Homer will have a great deal of success working with you. Then he will tell all his friends how great you are. This is where all that word of mouth marketing and branding will help you greatly.
So the next time you write an email. Or make a video. Market to your Homer Simpson.
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