Blogging Is About Shaping Ideas
I really would like to answer the question of how often should you blog right away, but I love telling stories so here we go!!! As many of you know I am involved in several Facebook groups concerning the topic of marketing. Whether it be marketing on pay per click, search engine marketing, or social media marketing. But the one method that I love beyond all others is content marketing. Of course content can take many forms on the internet. With video, audio, images, and text being the primary forms. But all of them are presented on the internet as a web page, or more commonly called a blog (weblog for you ole timers like me). But what is a blog really for? And how often should you blog? Some will say that your blog should be a place for you to attract people so you can sell to them. These are the marketing blogs. Some will say that a blog can be a place where can gather people with like ideas. And others will through the old guru fan boy thought process that its a place where you provide value and then money will come falling out of your DVD drive. But in my opinion, and that of many others, is that a blog is really a place to get your voice heard. And the benefit of this wonderful forum is that you get to express yourself freely without censorship. This is your land and you get to do anything that you want with it. And your readers will love you and respect you for it. They will do you the honor of taking time to comment on your blog. They will interact with you. And more importantly, they will interact with each other. By doing so not only will your opinion be heard. But any opposing opinions will be heard as well. Its called a discussion, and that is how true problems are solved. So why not have your blog be the place that discussion is taking place?
So how often should you blog?
So back to those Facebook groups that I was talking about. In one of my groups there was a question of how are you supposed to comment on a blog if there is not fresh content on it. My reply was that it shouldn’t matter how often a blogger posts new content. What should matter is that the content was good enough that there are already comments on it. And if your are trying to build a relationship with both that blogger and his readers. You as a visitor should join in on the conversation. If of course you have something intelligent to say. Of course, as with anything, there were others that have a very different opinion on that. One was that if the commenter was a frequent visitor of a blog. And they had already commented on a specific article, they would not comment again. Now I don’t particularly agree with this for a couple reasons. First, its clear to me that the only reason they are commenting on your blog in the first place is to get a backlink to their own site. And second, most (not all) will only leave half-hearted comments on your site. The others who do leave really great comments will never come back to that page. So it doesn’t matter how often should you blog, because they will only hit your site and not come back. Which is really a shame because your readers may want to hear more about what they have to say on the subject.
How often should you blog already?!?! Should You Blog Everyday?
Yes And No. I know, I’m complicated, let me explain. You see you shouldn’t just blog for the sake of blogging. The fact of the matter is that if you have enough to say, blog everyday. If you know that much about your subject you deserve to be recognized as an expert in your field. But what if you don’t have that amount of knowledge on your topic. Should you blog everyday anyway? No Let me rephrase that. HELL NO. Look people are smart and they can pick out a fake in a heartbeat. And if your new to a topic the old pro’s will call you out in a second and ruin any credibility you may have had. And believe me, its almost impossible to get it back. The real key to blogging is consistency. If you choose to blog once a month. Then blog once a month. If you choose to blog once a day. Then blog once a day. The real key is to blog with a purpose. And to promote your content.
An Example Of Consistency Combined With Promotion
There are many ways to promote you content on the net, but in case you didn’t know here is a short list:
- Press Releases
- Social Media
- Guest Blogging
- Article Directories
- Did I mention social media?
- Pay Per Click
- Banner Advertising (new name for this is media buys)
- Syndication groups
- Syndication software
The cold hard fact is that it does not matter if you write the next best selling novel on your site. If people don’t know about it, they are never going to read it. So you can blog everyday to your hearts content, and if people don’t know its there. Your wasting your time. Derek Halpern knew this. If you don’t know who he is you really should. Especially if your a blogger. He was in several niches before he took up blogging as a business. But when he did get started he is a home run. Check out his site SocialTriggers.com He posted a new blog post about once a month. There are some times when he posted a bit more frequently. And there are times when he posted with less frequency. But one thing that he did with every post was to promote each and every piece. Don’t take my word for it, watch this video. So, how often should you blog? Blog as often as you want to make sure you provide value. Don’t blog everyday because someone told you to. Don’t blog every week if you can’t really offer something new and valuable to your readers. But when you do blog, promote promote promote. And if people don’t want to comment on your blog more that once to interact with your reader. Were they really your target audience in the first place? Or were they just going through the motions to get a backlink to from your site? Either way who really cares about how often should you blog, you and your real readers will do just fine with whatever frequency you choose. P.S. If You Need A System to Help You Get in Front of More People. Click Here