Google Determines Quality Using Panda

It’s pretty much well known within the search engine optimization space that the Panda algorithm changes are what determines how content quality.  Unfortunately is that there are so many different factors that may or may not be a factor that we as website owners can definitively say apply to our content creation methods.

In this video SEO experts Bill Slawski, Ammon Johns, David Harry, Mark Traphagen, and Eric Enge dig deeply into the topic.

Let me warn you a bit here though, these guys are all technical in nature so if you really want to learn all the nuts and bolts they are great guys to follow.

If your new to SEO and the technical aspects of the whole process then you may find yourself lost during a couple portions of the video.  Heck, even I had to research a couple of the topics that they were talking about in order to be a bit more clear.

That being said however, you will be able to come away with some different factors that you can apply to your content marketing strategy in order to ensure that your website gets as much traffic as possible from the Google search results.

Takeaways

Some key points that I took out of the video

  • The original Panda patent was written as a guideline for Google’s internet team in order to ‘grade’ websites.
  • Freshness of content actually has a factor on a per topic basis.  i.e. if the topic doesn’t typically result in fresh content being generated then freshness will have less importance.
  • Authorship is really a factor in search.
  • Is the quality of the content low.
  • Does the website have a negative reputation.
  • Page layout is a factor.
  • Website lacking maintenance or updates is a Panda factor.
  • Spelling and Grammar play a small role in Panda.
  • Its definitely possible to recover from Panda.

What are your key takeaways from the video?

 

What Is SEO? Part Six Link Building

link building

One day some smart guy or gal figured out that the search engines were using backlinks as a very important factor to rank websites. The use of these links created a frenzy of link building services that even to this day continues to grow. The smart SEO’s however have evolved with the search engines and […]

What Is SEO? Part Five – Content Optimization

content optimization

Content optimization is the single most important thing that you can do with your website to increase organic traffic to your website through the search engines. Finding the right checklist to optimize it will make the process painless and simple. Allowing you to focus more on quality content versus rankings.

 Can Your Site Get Ranked Without Links?

There has been an ever increasing debate between content marketers and search engine optimization professionals on whether or not you could manage to get your websites ranked without links in the search engines.  Obviously the primary place they want to get this accomplished is on Google.  Unfortunately these two groups of proponents can’t seem to come up with an answer they can both agree on.  Thus leaving the small business marketing professional new to the online space scratching their head in frustration.

frustrated

 

So let me give you my opinion and hopefully it helps at least give you some perspective on my thought process when it comes to implementing an SEO strategy for your websites.

First, I want to ensure you that I am a proponent for high quality content.

That’s why you have seen that my content that I have been publishing lately (Sunday night, Monday morning) has actually been a lot longer and more detailed that my long time readers are used to.

That is because readers are expecting more and more in the way of high quality content that is thorough and complete.  Thus, I tackle topics and provide what I think is the most in-depth answer.

I also provide on my site shorter posts that are also high quality usually in conjunction with video’s that I have found for you.  These posts are typically posted on Wednesday’s or Thursdays, and are there to keep you focused on your personal development or to simple pass on some news.

Clearly I have the high quality content piece down.

Sadly thought, not one person will see my site unless I promote it.

You Can Get a Site Ranked Without Links Through Promotion

The cornerstone of my SEO strategy is, and always has been, the promotion of my website in order to drive traffic.

Sure getting a site ranked on the first page of Google is awesome and other people will bow down to you in respect if you can do it.

we're not worthy

All of that ability doesn’t mean anything though if your ranking for words that don’t drive highly targeted traffic to your website.

And he search engines, combined with proper SEO, can bring you that traffic over the long term.   Only if, however, you take search engine optimization into account when your writing your content and optimizing your web pages.

Link building today is no longer about how many links you can get to your website with the same keyword.  That method doesn’t work anymore.  And quite frankly I am glad.   After all how is a small business owner supposed to compete with a big corporation who can feasibly generation millions of links a day if they wanted to.

Today link building is about promoting yourself or your business on high quality sites in a manner that is both respectful and engaging to the consumer.

More simple, link building today is about promotion of your website.

Think about this.

You just created this awesome high quality piece of content to your site and posted a link on your Facebook page.  You just made a link.

You sent an email through your autoresponder, Aweber actually turns your email into a web page.  You just made a link.

You submit your link to StumbleUpon, that site always provides traffic.  You just made a link.

Now you want to hear something funny.

If your creating links to promote your content in order to increase traffic to your website, you’re not in violation of Google’s Webmaster guidelines.

If you promote your link to hundreds of high traffic sites in order to get as much traffic as possible from them, you’re not in violation of Google’s webmaster guidelines.

If you promote your link to the same hundreds of high traffic sites in order to get as much linking power to rank higher in the search engines, you are in violation of Google’s Webmaster guidelines.

Don’t you think that’s just a bit…….

Wonky….

The content marketers who are saying don’t build links, just create good stuff wouldn’t.

In Conclusion

To sum it all up in today’s market you simply can not ignore search engine optimization UNLESS you have a really good advertising budget in order to promote your content.

Even then, when your paying for content to be seen either through AdWords, Facebook, or Press Releases your essentially paying to get links on the same high authority sites that you would have gotten doing SEO.

Think about it, what would you rather do?

Pay to have an ad up on a site in your niche, or write a high quality piece of content for that site with a link to your website?

The ad your paying for will stop sending you traffic when you stop paying money.

The content piece you created will potentially send you traffic the WHOLE TIME THAT LINK IS UP!!  PLUS you get the SEO benefits of having that link there as well, potentially improving your rankings, thus providing highly targeted traffic to your website.

So, can a site be ranked without links, yes it can.  However, it won’t rank on the first page, much less in the first position without continued link building through the natural promotion of your content.

What Is SEO? Part Two – SEO Concepts Explained

seo concepts and principles

When I started learning about search engine optimization (SEO) I found that there are a few basic concepts that need to be understood before any advanced tactics are tried. The fact of the matter is that as with most anything else, once you have the basic’s down, everything else is pretty easy.

What Is SEO? Part One – Defining Search Engine Optimization

what is seo

Ever since I found out about the concept of search engines and how ranking on them could potentially bring me some of the most targeted and qualified visitors to my website I have been excited about SEO. The fact of the matter is that search marketing is a long term strategy that can help you maximize the return on every piece of content that you create. Love it or hate it you have to know What Is SEO? Check out part one of my series!

WordPress SEO Plugin Installation And Setup

wordpress-seo-plugin-yoast

Why I Use The WordPress SEO Plugin? Like you, I have been trying for several years to properly market my business on the internet and when I first started the first thing I learned was search engine optimization. The lure of all the free targeted traffic that you can get with a properly optimized site […]