Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last, create what you will. — George Bernard Shaw
I Know That You Fear Failure
Let me tell you something right now that most people in the small business marketing world won’t bother saying just because its the unpopular thing to do.
Your going to fail, and your going to fail a lot.
The fact of the matter is that no matter how much you plan.
No matter how well you factor in every possible event that can happen when starting your business.
Your going to have failures.
Your first product might not sell as well as you hoped, or even at all.
Your first call to a potential client might not turn into a subscriber to your services.
Your first website might not get an ounce of traffic from anywhere.
Your lead capture pages might not catch anything more than dust.
Your going to fail.
And you fear that failure.
You hold yourself back from trying out new things, from buying new courses, from building new websites. You hold yourself back because of your fear.
Failure Is Progress
Failure is progress.
Let me say it again, failure is progress.
When you fail you learn ways that don’t work in that particular situation.
You learn words that push your clients away.
You learn design elements that keep your website visitors from signing up to your email list.
You learn copy that doesn’t convert to sales.
Failure is progress because it teaches you what doesn’t work.
So the next time that you take on a project.
Or the next website you design.
Or the next sales letter you write your more confident.
You’ll know more about performing that task.
You know that with your last failure your one step closer to gaining the success that your looking for.
What I know about you is that you have greatness within you that other people only wish they had.
Push Yourself to Be Better
There are tons of motivation videos all over the internet these days. Most of them are pretty darn good too.
Have you noticed that a lot of them are geared towards athletes?
This is because those who are pursuing some sort of athletic event are always having to break through plateaus in their training.
Weight lifters get to a certain point where their routine is not working for them any more. The results that they are seeing seems to stagnate.
So these men and women ask change their routines, add in a new exercise, or even increase the intensity to build endurance, they say push yourself.
Runners fall into this same trap as well.
I used to run 7 miles a day, it typically took me 45 minutes to do it.
Over time however I wasn’t improving. Sure the seven miles was easier every time I did it.
But that same 7 miles always took me that same 45 minutes.
I had to push myself harder every day just to shave that 10 or 15 seconds off my run.
I had to push myself to be better
Push Yourself to Be Better In Business
You have to understand that in the business environment its pretty much the same way.
That is why these athletic themed motivational videos resonate with you so well.
If your in any kind of business you always have to be testing.
You always have to be working to make your current products better.
You always have to be working to make new products that do something others can not. Or in a way others are not.
You always have to push yourself to make your business something better.
If you chose not to do that, your business will die.
No, probably not over night, but slowly and as surely as the wind blows your customers will leave you.
They will leave you for those that are following the mantra, push yourself.
Push yourself in your marketing.
Push yourself in your outreach.
Push yourself in your product development.
Push yourself in your customer service.
When you do, your customers will push your business to new height you probably couldn’t have imagined in the beginning.
Listen To Think and Grow Rich With Me
I have long had this book on my iPod, it’s in my Kindle application. However the habit of reading has always been an on again/off again affair. Reading the book Think and Grow Rich is just one of those things that I started, and never quite got around to finishing.
However thanks to the joy of the internet, now we can listen to the book being read to us while we do other stuff.
Think of is as getting in your personal development time in while running, walking, being lazy on the couch, or while doing working on something else.
The benefit hear is you can rewind or listen to the whole thing over and over again if you want.
Sometimes You Need To Read To Fully Understand
Have you ever watched a movie about something and the topic really interested you.
Because of that interest you went out and purchased the book about it and read it. In doing so you were able to visualize the points that the author was making better.
That is how listening to this audio book of Think and Grow Rich is.
Sure you get something out of listening, however, some of the key points might not sink in as well as we would all like.
I would like to encourage you to take into account that we all seem to learn better when were are taking a more active role in the whole process.
The idea of just sitting back and listening to a voice over the speakers is convenient.
But taking an active role by reading the book for yourself can, and usually does, create thought patterns in you mind that allow you to directly relate the topic to your business and life as your going through the discovery process.
Pick up a copy of Think and Grow Rich either in Kindle or book form. You won’t be disappointed and its a great addition to your library.
Insights On What Rich People Know
There are a lot of people running around the marketing world who would love to know what rich people know that they don’t. I am sure you are one of them, I know I am, because we look at them and wonder.
Mainly we wonder, what does that person know that I don’t? What is the secret to success that they found that I didn’t?
The thing is I don’t think there really is a secret.
You already know what you need to do, its just sometimes its good to be reminded so that your mindset is right.
Growing a business and becoming rich (whatever that definition is to you) is based on some simple fundamentals.
Some Things You Can Do Now
The video above is actually one of the longer ones that I have shared for quite some time.
I actually found it on accident while I was supposed to be working on another project.
(You know how that is, getting all carried away watching video’s on YouTube)
From what I can tell it was supposed to be a video that went with a product.
Lucky for us though, they allowed this particular one to stay up.
I say lucky because irregardless of how long it is, the information inside it is great. The speaker works hard to keep you engaged throughout.
More importantly, the way that he presents the information is perfect.
I know that I have heard almost all of these concepts at one point or another. I’m sure you have too.
Its good though for us all to hear them again and be reminded that we should be reading every day.
We should be surrounding ourselves with people who are where we want to be. Not with people who are in the same stages of their businesses that we are.
Plus many more.
Watch or just listen to the video and leave a comment about the one thing that resonated with you the most.
Get It Up!
The fact of the matter is that if you have been learning any type of marketing for more than a month, you have a product in you. Think about it, how many products have you bought and went through only to realize that you know most of the information in them already.
That is because most product creators develop products based on one or two methods.
The first method it to create products based on research. What I mean is, they identified a problem. Found a simple solution to that problem. Then created a product to sell that solution to other people who are having the same problem.
The second method is to sell information that you have collected in your own business to help you grow.
Have you gotten really good at Facebook ads? Create a course on what your doing to get your results.
Are you awesome at selling real estate through the use of video’s? There you go, you have a course.
Writing engaging content on your website about a specific topic, perhaps in the form of a series? Turn that series into an ebook or video’s and sell that as a product.
I know the thought of product creation is scary. I personally went through the ups and downs of getting it up when I created my first product.
It was a course about how to use Facebook groups and pages in order to generate more targeted traffic to your website, while also improving your SEO.
I used the second method to create my product. I learned a new technique, I implemented it and found that it worked, then I turned that knowledge into a Warrior Forum Special Offer and sold it.
I didn’t make tons of money on the course, maybe 200 bucks when it was all said and done. However, the course only took a couple days to make, imagine if I made one every other day.
Push It In!
When you finally get off your butt and get your produced created its time to push it in to the marketplace.
This is probably the easiest step if your involved in an active niche. Just start advertising it on your forums, or perhaps, get involved in a Joint Venture and have affiliates sell it for you.
Sure you will lose out on 100% of the profits, but your name will be out there. Your brand recognition will increase. And your list will be a lot bigger than it was when you first started.
Sure there are going to be products that you create that won’t make you a dime. That’s ok, turn them into optin gifts on your website.
There will also be products that will sell like hot cakes and make you a ton of money.
Turn those in membership site products. If you have more than one keep adding them to your membership site.
When you launch a new one your current members are offered it first at a discount. Then your new customers will be offered it at full price, with an upsell to your membership site to get all your other products for a monthly fee.
So go out, get it up, and push it in!!
Most entrepreneurs who enjoy even a little success instantly become “unemployable”. After thinking for yourself, after taking responsibility for your success or failure, after engaging the world fully aware and experiencing the thrill of living large…
… you’re worthless to a boss. He can’t use anyone who thinks for themselves. ~ John Carlton
“Independence freaks most people out. The thought of standing up and taking responsibility for the birth and success of a business is terrifying… and most will refuse to even entertain the thought.
“This is, by the way, why you should always enter the entrepreneurial world WITHOUT relying on your current crop of friends for support.
“They will not applaud your efforts. They think you’re batshit crazy for daring to even consider being your own boss. They will (consciously or unconsciously) sabotage your progress if they can, and rejoice in your failures… because if you DO succeed, that kills their main excuse for not succeeding themselves. Most folks believe success is all about luck and magic. When you dig in and actually do the work necessary to succeed, you piss all over their world view that The Little Guy Can’t Win. ~John Carlton
“How do you know your content is relevant? Increased social traffic, social engagement, and higher quality leads.” – Jason Miller, LinkedIn
You can’t let praise or criticism get to you. It’s a weakness to get caught up in either one. – John Wooden