Small business marketing online provides the opportunity for small business owners to compete with the big national brands on the internet. Thus leveling the playing field for everyone with the right knowledge and skill to pull off a successful campaign. The key to starting off right online is to chose the right medium to begin your online marketing campaigns.
The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” ~ Peter Drucker
Strategy of Preeminence by Jay Abraham
There are several hundred different marketing experts on the planet at any given time that are making millions or even billions of dollars both online and offline. There are very few however that recommended reading by almost everyone in the field. Jay Abraham however is well beyond someone you are recommended to learn from. Jay Abraham is required.
In the video above Mr. Abraham discusses his Strategy of Preeminence. The video is around 30 minutes long, so consider it your “personal development” or learning session for the day if you would like.
I have also included two of his free PDF’s which outline the strategy of preeminence in more detail for you.
And finally below is a link to Jay’s website where there are a couple more lengthy video’s discussing the topic that you may enjoy.
I have seen several different versions of this presentation over the last couple of years.
This strategy is but a small part of the bigger puzzle that is Jay’s overall marketing model. It is however, as very very important part that everyone can use to build a better business both on and offline.
The main point of the whole strategy is to position yourself as the one who brings a voice to a problem or opportunity in a way that nobody else can.
There is also the point of making sure that your positioned, not as a salesperson, but as a trusted friend or brand.
Will The Strategy of Preeminence Work for your Business?
I have learned long ago that not every marketing method or technique actually works well for all businesses the same way.
Even something as fundamental as search engine marketing (something that I love) may not be the perfect fit for all types of businesses.
So when I say that the Strategy of Preeminence will work for your business, don’t think that I have taken it likely.
The fact of the matter is that no matter what your market, you will never go wrong with building a long lasting and memorable relationship with your customers. This relationship could bring referrals, repeat business, and positive reviews several days, weeks, months, or years down the road from the initial sale.
Watch the video. Bookmark this page and come back to it often. And read the provided PDF’s you won’t be disappointed.
Leave a comment below, Is this your first time hearing Jay Abraham speak on the Strategy of Preeminence?
This might help anyone who is feeling discouraged. Imagine for a moment that you were a farmer and you had a heap of seed to plant in hope of a future harvest.
First you would have to prepare the field – ploughing up the fallow ground to prepare it for sowing the seed. Depending on the size of the field, this can take a long time. At the end all you can see is a pile of upturned dirt.
Next you have to sow the seed – another time-consuming task and at the end of it still the only thing you can see is a field full of dirt.
Now, imagine you have just finished plowing your field and someone walks up to you and says: “Well that was a waste of time – I can’t see that you have anything to show for that!”
You would look at them as if they were insane.
You would say “Of course I cannot see anything yet – the seeds need to germinate before the crop can grow and then when it is ready, then I’ll harvest it”
SIDEBAR: More hard farmer work [Harvesting]
You need to look at your business in this same light. Some of you are at the stage of breaking up the fallow ground. It feels like all you do is move rocks all day.
Perhaps you are busy sowing seeds. You need to remember that seeds take time and patience to grow.
Maybe you are starting to see the first green shoots starting to emerge? and the frustration of wanting things to ‘grow faster’ is driving you crazy!
Trust me we have all been there.
Here is the thing:
You need to sow good seed in good ground.
You need to be patient.
If you sow good seed in prepared ground, that seed will ultimately result in a harvest.
Courtesy of Chris Bloor and Marketing Secrets Facebook group
One of the most important things in marketing is the ability to set yourself apart from your competition.
Moreover, its the ability to identify to your target customer how your are different from your competition. This can really be a tricky endeavor online because of the over abundance of information that is available to you.
And quite frankly there are a lot of people out there who thrive on bullying you into taking some type of marketing action that just doesn’t feel right.
But if you follow your instincts and perform under the values that you really believe in, there will be someone there who wants to not only learn from you. They will want to be life long customers of your product or service.
Take a minute to look at your top ten competitors in your market and see how they differ from each other.
Then, using that information, create your own path that makes you the best choice.
Setting Yourself Apart is Easy
Setting yourself apart in this manner allows you to start to build yourself as the authority in your market. And it allows you to build a solid reputation with your customers and competitors alike.
Setting your business apart from others works much the same way. If you think about closely you’ll realize that personal branding is no different from branding a “brand”. Setting yourself apart from others by being the resource for information when you target customer needs is key and you can do that through your website.
By answering frequently asked questions you find using forums or answers sites will definitely help build your brands usefulness. And a useful business is a profitable business.
So make a plan on how you are going to take your business to the next level.
How are you going to start setting yourself apart?
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