The “you will learn from our mistakes and disasters…” strategy tells your prospects that you got a bunch of experts together and asked them about the big mistakes they made while trying to reach their goals.

This would work well if it’s an information product.

People are very interested in other people’s failures for two reasons – they don’t want it to happen to them and it will make them feel better and braver knowing they reached their goal, even though they made some mistakes.

NOTE: Failure ISN’T Final.  Just because you have tried something and it hasn’t gone according to plan doesn’t mean you should quit.  When you make mistakes you learn from them and grow thus making your marketing the much more effective every time.

Chris Bloor

This might help anyone who is feeling discouraged. Imagine for a moment that you were a farmer and you had a heap of seed to plant in hope of a future harvest.

First you would have to prepare the field – ploughing up the fallow ground to prepare it for sowing the seed. Depending on the size of the field, this can take a long time. At the end all you can see is a pile of upturned dirt.

Next you have to sow the seed – another time-consuming task and at the end of it still the only thing you can see is a field full of dirt.

Now, imagine you have just finished plowing your field and someone walks up to you and says: “Well that was a waste of time – I can’t see that you have anything to show for that!”

You would look at them as if they were insane.

You would say “Of course I cannot see anything yet – the seeds need to germinate before the crop can grow and then when it is ready, then I’ll harvest it”

SIDEBAR: More hard farmer work [Harvesting]

You need to look at your business in this same light. Some of you are at the stage of breaking up the fallow ground. It feels like all you do is move rocks all day.

Perhaps you are busy sowing seeds. You need to remember that seeds take time and patience to grow.

Maybe you are starting to see the first green shoots starting to emerge? and the frustration of wanting things to ‘grow faster’ is driving you crazy!

Trust me we have all been there.

Here is the thing:

You need to sow good seed in good ground.

You need to be patient.

If you sow good seed in prepared ground, that seed will ultimately result in a harvest.

Courtesy of Chris Bloor and Marketing Secrets Facebook group

One of the most important things in marketing is the ability to set yourself apart from your competition.

Moreover, its the ability to identify to your target customer how your are different from your competition. This can really be a tricky endeavor online because of the over abundance of information that is available to you.

And quite frankly there are a lot of people out there who thrive on bullying you into taking some type of marketing action that just doesn’t feel right.

But if you follow your instincts and perform under the values that you really believe in, there will be someone there who wants to not only learn from you.   They will want to be life long customers of your product or service.

Take a minute to look at your top ten competitors in your market and see how they differ from each other.

Then, using that information, create your own path that makes you the best choice.

Setting Yourself Apart is Easy

Setting yourself apart in this manner allows you to start to build yourself as the authority in your market.  And it allows you to build a solid reputation with your customers and competitors alike.

Setting your business apart from others works much the same way.  If you think about closely you’ll realize that personal branding is no different from branding a “brand”.  Setting yourself apart from others by being the resource for information when you target customer needs is key and you can do that through your website.

By answering frequently asked questions you find using forums or answers sites will definitely help build your brands usefulness.  And a useful business is a profitable business.

So make a plan on how you are going to take your business to the next level.

How are you going to start setting yourself apart?

The “you’ll get more benefits from our free stuff than you will from buying our competition’s paid products…” strategy can work absolute wonders when it comes to ‘positioning’ you – your products and services as the ‘experts’ and ‘people of choice’ in your industry.

It can also go a long way in justifying your higher prices.

People reason: “If their FREE Stuff is THIS good, I can only imagine how awesome their PAID stuff must be!”

Father’s and sons have an interesting relationship.

As the boy grows up they learn a few things about the man they once loved unconditionally.

And at some point they decide that they want to be better than then their dad.

They look down on their fathers because they feel they didn’t do enough, or give enough.

They don’t know about or understand the sacrifices fathers make to ensure a good life for their families.

Children of Soldier’s particularly have to deal with these feelings, because they don’t understand why their dad is always gone.

I was raised by a my mother, and I didn’t have the joy of knowing my father until I was a teenager.

I remember that first day we meet, I was so happy to finally have a chance to get to know him.

It was also the day I had to experience my first broken bone, ice skating does that when you fall wrong.

And I can remember how much it hurt, and more importantly I remember the look in my Dad’s eyes even today.

He was scared, he didn’t know what to do beyond take me to the hospital.

And I think that’s why he kept his distance from my life even today.  Fear of being responsible for me, my brothers or my sisters.

Now with two sons of my own I more than understand that fear.

Fear of doing the right thing for them.

Fear of raising them to be good men.

And I see that same look as the boy in the video above on the faces of my sons.

That look of “I don’t want to be like him”.

And I don’t want them to be like me, I want to them to be better men.

That ultimately is my gift to them.

Giving is a Gift

Teaching ourselves and our children the importance of giving is something that was lost on me early on.

It wasn’t until the later days of my career as a Soldier that I even understood or valued its importance.

As a result I think it was a lesson that I failed to teach my kids when they were younger.

But in truth its a lesson that they taught me.

As I watch my youngest son interact with people and show so much genuine concern for his family I can’t help but feel pride.

As I watch my oldest son slowly step away from home and become his own man I feel a sense of accomplishment.

Neither will credit me or anything I taught them.  Ego, pride, or that “I’m going to do better than you” won’t allow that.

But that’s OK, because I know, and one day when they are fathers themselves, they will know.

They will know that being a father and a provider is the hardest thing they will ever do.  And they will both do it very well.

That is their ultimate gift to me.

Everyday Challenge Yourself to be Better Than Yesterday

Life can be a roller coaster both personally and in business.

For some you end up on the kiddy coaster for long periods of time.

There are ups and downs, but for the most part its pretty tame.

For others, your on the roller coaster from hell.

With 360 loops, skyscraper sized drops, and even dark tunnels with bends and turns that never seem to end.

The trick to enjoying the roller coaster ride versus being terrified of it is to embrace what is happen today.

Turn your attention away from the past, even yesterday, its history.

Focus on making yourself better today.

Focus on becoming better than yesterday!

I’m not saying being better than yesterday is always going to be easy.

But you have the strength of will to do one thing better today.

You have the strength to fix something broken.

You have the strength to help someone.

You have the strength to be better than yesterday!

A Creed to Live By
by Unknown Author

Don’t undermine your worth by comparing yourself with others,
It is because we are different that each of us is special.

Don’t set your goals by what other people deem important,
Only you know what is best for you.

Don’t take for granted the things closest to your heart
Cling to that as you would your life, for without them life is meaningless.

Don’t let your life slip through your fingers by living in the past or the future.
By living your life one day at a time, you live all the days of your life.

Don’t give up when you still have something to give
Nothing is really over … until the moment you stop trying.

Don’t be afraid to admit that you are less than perfect,
It is the fragile thread that binds us to each other.

Don’t be afraid to encounter risks,
It is by taking chances that we learn how to be brave.

Don’t shut love out of your life by saying it’s impossible to find.
The quickest way to receive love is to give love.

The fastest way to lose love is to hold on too tightly,
And the best way to keep love is to give it wings.

Don’t dismiss your Dreams. To be without dreams is to be without hope.
To be without hope is to be without purpose.

Don’t run through life so fast that you forget where you’ve been,
But also know where you’re going.

Life is not a race, but a journey to be savored every step of the way.

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You heard me, telling story with the lion and gazelle, you still stuck, you are a gazelle.


You needs something to motivate you.


What happens to the gazelle when the lion aren’t chasing her?


What happens is, he do nothing, he stops running, why?


Because he always need something external to motivate them.


There are a lot of people, you are not successful in life, not because you ain’t got talent, not because you ain’t got skill, but your character ain’t right.


And I told you this before that if you are not careful, you’re talent will take you places that your character can’t keep you.

So what’s your motive?

The reason why you can’t get up at 4 o’clock in the morning.

The reason why, I say ‘Get up at 6′, you looking at me like I’m crazy.

It’s because, you don’t have this thing that is driving you, that’s pushing you, to say ‘NO’ to your alarm clock and wake up, ‘NO’ to your snooze bottom.


When you get that extra assignment, that extra lap.


The reason why you can’t do it, it’s because you don’t right that motive, that’s pushing your action.


What’s your ‘why’?


Somebody came at to me and said:


‘E.T. man I’m tired, I’m putting in a work, I’m not seeing any result..


I did what you told to do, I read the books you told me to read.


I put in hours you told me to put in. E. I’m doing it and I’m not seeing anything.’

Listen to me closely…

Why you’re doing what you’re doing, that’s so important.

It’s not enough just to be a doctor, you got doctors who got terrible bedside manners, terrible.

You got lawyers who are skill but arrogant.


And we are talking about character right now, what’s your motive, what move you, what drive you.


And whatever it is, sport, life, business, whatever it is health, listen to me very closely, you gotta change that mindset.


Even in your action, why your action is good, you gotta ask, what drive it, what guide it, what move it, what’s the spirit behind it, what’s the reason behind, what’s the purpose behind it..


When you want to succeed as bad you want to breathe…


When you ain’t got none left in your take.


You gotta to think about the people from your life, that you are doing it for.


And if you think about them you can go one more mile, you can go one more day at work you can find a scholarship.


Listen to me, when you are doing it for somebody else, when you are like that lion?


If I don’t grind, if we don’t grind, if I don’t grind they don’t eat.


This is it! I can’t, I can’t, I can’t…


I wish I can back off, but its 4th quarter.


I wish I can tell you something else.


I wish I can tell you, ‘You’re tired, go take a break’,


I wish I can tell you, ‘You are tired, rest for a year’.


I wish I can tell you that it’s go get easier.


I wish I can tell you that it’s go get easier!


I wish I can tell you that, if you just keep going, it’s gonna get lighter, the weight it’s gonna get lighter, I wish I can tell you that, but that’s not the truth.

The truth is, you gotta to find something within!

You gotta to find something within!

And that’s got push you! And that’s got elevate you!

And that’s got drive you, and that’s got to move you.


And when you find what your ‘Why’ is, and your ‘Why’ gotta be deeper than you!


When you find you’re ‘Why’… you don’t hit snooze no more, when you find your ‘Why’… you find the way to make it happen.


It’s time for you, to look in yourself and decide…


I’m in charge my destiny…


I’m in charge here.


Time face yourself and talk to yourself in the mirror.


I’m not going to allow anybody to turn me around.


I’m determine that I’m going to make it.


The time for just wishing is past, time for doing, that’s the time right now.

Time or acting on your dream!

Find out what it is you want and go after is if your life depends on it.

We can decide to take charge of our own destiny,


Begin to truly live our dream.


Listen to me closely.


When you get to the point when enough is enough,


When you get to the point where hurt really bad, when you get to the point where you can’t take it no more…


When you get to the point?


I’m telling you, I can’t explain it to you, but doors start opening, and opportunities start happen.


But what you cannot do, is you cannot quit doing in the process.


You cannot give up, because it is not what you see.


You cannot give up!


Champions keep going when they don’t have anything left in their tank.


That’s the difference between greats, that’s what separate them!


When they don’t have no more!


When it’s over, when they’re tired, when they’re frustrated, they’re ready to give up, last dime


That’s when they get started!


Are you hear me?


Is when you have nothing left?


Is when you deplete your money, when all your energy is gone, when you have nothing left, that’s when it show time.


When you find a way, out of nowhere no way.


When you find breath that you don’t have.


When you find energy that did not exist.


When you want this thing as bad as you want to breathe.


So I ask you.

What you intend to do now?